Waze | Creative Producer In-App Experiences, Senior Creative Producer

September 2022 - Present

  • Production lead for the ‘Customize Your Drive’ program in the Waze app, overseeing production of all global CYD campaigns.

  • Partners closely with cross-functional leads to define goals and objectives for the CYD program, as well as strategies and executional plans for reaching those goals.

  • Redefining the CYD production processes during a time of significant growth for the program.

  • Manages program-wide budgets and forecasts future spending.

  • Contracts and manages teams of project-based vendors and freelancers.

  • Brings a strong creative point of view to productions and aims to push boundaries and innovate our program through fresh concepts.

Google Creative Lab | Producer

February 2021 - August 2022

  • Production lead on a range of projects, including digital product prototypes, highly visible presentations, design explorations, and complex digital experiences.

  • Built and managed project timelines for specialized teams, including both internal and external partners.

  • Engaged and managed third-party vendors; acting as project lead and point of contact through bid, award, and production phases. 

  • Consistently assessed and optimized processes to ensure success, as well as team well-being. 

R/GA | Product Manager, Senior Producer

January 2019 - January 2021

  • Crafted detailed staff plans, project schedules, status and tracking documents, and SOWs.

  • Partnered with client services to build trusting relationships with our day-to-day clients and develop a clear understanding of their needs, goals and priorities. 

  • Managed projects with team members spread across multiple offices, and in some cases, multiple countries.  

  • Proactively identified roadblocks and was constantly problem-solving. 

72andSunny | Interactive Producer

September 2016 - January 2019

  • Managed the production and implementation of digital, social and experiential campaigns.

  • Production lead on the development and delivery of rich media banners, landing pages, campaign-specific websites and social content.

  • Experience on-set for still and online video content shoots.

  • Worked closely with creative teams to develop concepts that were both forward-thinking and in-touch with what was on trend in the digital space.

  • Managed cross-capability relationships and served as a primary point of contact for all things digital.

  • Improved process and optimized workflows within the department.

Ogilvy One | Associate Digital Producer

December 2014 - August 2016

  • Built and maintained rigorous project documentation including project schedules, staff plans, and burn reports. 

  • Worked with the creative department to develop bespoke builds of standard and rich display media, email campaigns, landing pages and small site builds and maintenance.

  • Partnered closely with account leads to define ways of working with our internal team, as well as our external stakeholders and clients.

Love & War | Project Manager

April 2013 - November 2014

  • Defined internal project management process to ensure deliverables for each project were understood, timelines were defined and key milestones were hit.

  • Communicated clearly and effectively with clients on a daily basis, ensuring their needs, concerns and questions were heard and addressed in a way that inspired confidence in myself and our team team.

  • Helped source and manage third-party vendor relationships; these vendors included a wide range of partners with varying capabilities (freelance illustrators, motion designers, specialty printers etc).

  • Contributed to and participated in new-business pitches for multiple clients.

Omhu | Sales & Marketing Associate

August 2012 - January 2013

  • Contributed to the design and development of sales materials.

  • Helped define strategy for various social channels; maintained social channels.

  • Regularly represented Omhu’s brand and products to potential retailers.