Waze | Senior Creative Producer [Full Time via ASG]
June 2023 - Present
Production lead for the ‘Customize Your Drive’ program in the Waze app, overseeing production of all global CYD campaigns.
Partnering closely with cross-functional leads to define goals and objectives for the CYD program, as well as strategies and executional plans for reaching those goals.
Redefining the CYD production processes during a time of significant growth for the program.
Managing program-wide budgets and forecasting future spending.
Directly manages and supports teams of project-based vendors and freelancers.
Brings a strong creative point of view to productions and aims to push boundaries and innovate our program through fresh concepts.
Provides direction and recommendations as a production expert with valuable experience in product development.
Waze | Creative Producer, In-App Experiences [contract]
September 2022 - June 2023
Producer for the ‘Customize Your Drive’ program in the Waze app.
Built and managed production budgets while overseeing timelines, vendor relationships, and project approvals.
Consistently demonstrated an ability to navigate projects at various budget points and a willingness to negotiate with vendors in order to deliver to an exceptionally high standard of work regardless of budget or timing limitations.
Worked closely with the creative teams to provide feedback and ideas to improve and elevate the ideas.
Google Creative Lab | Producer [contract]
February 2021 - August 2022
Production lead on a range of projects, including digital product prototypes, highly visible presentations, design explorations, and complex digital experiences.
Built and managed project schedules and calendars for specialized teams, including both internal and external partners.
Consistently assessed and optimized processes to ensure success, as well as team well-being.
Engaged and managed third-party vendors; acting as project lead and point of contact through bid, award, and production phases.
R/GA | Product Manager, Senior Producer [Full Time]
January 2019 - January 2021
Crafted detailed staff plans, project schedules, status and tracking documents, and SOWs.
Partnered with client services to build trusting relationships with our day-to-day clients and develop a clear understanding of their needs, goals and priorities.
Managed projects with team members spread across multiple offices, and in some cases, multiple countries.
Proactively identified roadblocks and was constantly problem-solving.
72andSunny | Interactive Producer [Full Time]
September 2016 - January 2019
Managed the production and implementation of digital, social and experiential campaigns.
Production lead on the development and delivery of rich media banners, landing pages, campaign-specific websites and social content.
Experience on-set for still and online video content shoots.
Worked closely with creative teams to develop concepts that were both forward-thinking and in-touch with what was on trend in the digital space.
Managed cross-capability relationships and served as a primary point of contact for all things digital.
Improved process and optimized workflows within the department.
Ogilvy One | Associate Digital Producer [Full Time]
December 2014 - August 2016
Built and maintained rigorous project documentation including project schedules, staff plans, and burn reports.
Worked with the creative department to develop bespoke builds of standard and rich display media, email campaigns, landing pages and small site builds and maintenance.
Partnered closely with account leads to define ways of working with our internal team, as well as our external stakeholders and clients.
Love & War | Project Manager [Full Time]
April 2013 - November 2014
Defined internal project management process to ensure deliverables for each project were understood, timelines were defined and key milestones were hit.
Communicated clearly and effectively with clients on a daily basis, ensuring their needs, concerns and questions were heard and addressed in a way that inspired confidence in myself and our team team.
Helped source and manage third-party vendor relationships; these vendors included a wide range of partners with varying capabilities (freelance illustrators, motion designers, specialty printers etc).
Contributed to and participated in new-business pitches for multiple clients.
Omhu | Sales & Marketing Associate [Contract]
August 2012 - January 2013
Contributed to the design and development of sales materials.
Helped define strategy for various social channels; maintained social channels.
Regularly represented Omhu’s brand and products to potential retailers; regularly communicated about Omhu’s mission and differentiating qualities.